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Designing for change on the web requires an understanding of where the web is today, where its been, and where it will be tomorrow. The life of a web site does not end at “Go Live.” In fact, that’s just the beginning. And unlike it’s counterpart - print media - it must grow and change to remain effective.
Web Presence Management goes beyond the surface design of a web site. Web Presence Management takes the approach of looking first at your goals, and then finding the right mix of on-line media that will aid in meeting those goals. Your web presence could be a mix of something as basic as informational web pages optimized for search, to a professional industry blog, from video presentations, training tools, white papers, PDF data sheets, information request forms or community forums. Add to this mix e-commerce options, ties to brick and mortar branding and you start to see the importance of having a plan that grows and changes.
